Last modified: March 31, 2022
Cookies, pixel tags and similar technologies (collectively “Cookies”) are files containing small amounts of information that are stored by your browser on any Internet-enabled device – such as your computer, smart phone, or tablet – when you visit a website. Most web pages contain elements from multiple web domains, so when you visit our Sites, your browser may receive Cookies from several sources.
There are many different types of Cookies. For a detailed list of Cookies used on our Sites, please refer to the section below on What types of Cookies do we use?
We provide you with several ways to manage Cookies:
You can refuse to provide your consent to our collection of non-essential Cookies;
You can disable first- or third-party Cookies by use of your browser settings;
You can use opt-out tools provided by the Digital Advertising Alliance (DAA), European Interactive Digital Advertising Alliance (EDAA), or National Advertising Initiative (NAI).
Our performance, functionality and targeting/advertising Cookies are not strictly necessary for the Sites to work but will provide you with a better browsing experience. You can delete or block these Cookies, but if you do this, you may have to manually adjust some preferences every time you visit the Sites and some features of the Sites may not work as intended. For example, you may not be able to visit certain areas of the Sites or you may not receive personalized information when you visit our Sites.
Most internet browsers are initially set up to automatically accept Cookies. If you do not want our website to store Cookies on your computer or device, you can change or adjust your browser or device settings to block Cookies or to alert you when Cookies are being sent to your device.
If you use different devices to view and access our Sites (e.g. your computer, smartphone, tablet, etc.) you will need to ensure that each browser on each device is adjusted to suit your Cookie preferences.
The procedures for changing your settings and Cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser.
More info To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
We, or other parties we do business with, may place or recognize unique Cookies placed on your browser or use other tracking technologies when you visit our Sites to collect information about your use of the website and your other online activities over time and across different websites and apps, and may use that information to serve interest-based advertisements to you as you browse the Internet.
To learn more about your choices for receiving interest-based advertising or to opt-out, please review the information below:
DAA: To opt-out of such collection and use for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit the DAA’s website.
EDAA: To opt-out from the use of information about your online activities for interest-based advertising by European Interactive Digital Advertising Alliance (EDAA) member companies, please visit the EDAA’s website.
NAI: To opt-out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit the NAI’s website.
Please note that even if you opt-out, you may still receive advertisements from 2U that are not customized based on Cookies or other technologies.
We use different types of Cookies to run our Sites. Some or all of the Cookies identified below may be stored in your browser.
Strictly Necessary Cookies are necessary for the operation of our Sites. These Cookies are essential in helping you to move around our Sites and use the features, such as accessing secure areas of the Sites or using the shopping basket.
For example, we may use Strictly Necessary Cookies to:
Performance Cookies simply help us improve the way our Sites work. We utilize these Cookies to analyze how our visitors use our Sites and to monitor our site performance. They tell us how people use each page, which ones are most commonly viewed, or whether any errors occurred. This allows us to provide a high-quality experience and quickly identify then fix any issues that arise.
For example, we may use Performance Necessary Cookies to:
We use Functionality Cookies to allow us to remember your preferences. For example, we may use Functionality Cookies to:
Targeting Cookies help 2U make sure that the ads you see on our Sites are relevant to you and your interests. Targeting Cookies may also be placed on your device by our third party service providers that remember you have visited the site in order to provide you with ads more relevant to you. We may use Targeting Cookies to:
Many of the Cookies placed through our Sites are session Cookies, while others are persistent Cookies, and some are “first-party” Cookies, while others are “third-party” Cookies.
First-party Cookies are those set by a site that is being visited by the user at the time (e.g., Cookies placed by www.2u.com).
Third-party Cookies are Cookies that are set by a domain other than that of the site being visited by the user. For example, when a user visits a site and a cookie set on that site by a third-party fires, it transfers information to the user’s web browser, where it might be stored or sent back with the next request to the same server. Cookies that are sent through these third-party components are called third-party cookies and are mainly used for advertising and tracking across the web.
Persistent Cookies are Cookies that remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the site that created that particular cookie.
Session Cookies are Cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session Cookies are created temporarily. Once you close the browser, all session Cookies are deleted.
Facebook Advertisements We use Facebook to market our services, track conversion events, and find audiences for our programs and products. You can control whether you see ads based on your activity off of Facebook, through “Data About Your Activity From Partners” in your Facebook Ad Preferences. For more information, see Facebook’s help page.